The Style "Bold" is a collection of modern, product-oriented design. This includes styles, that have been influenced by state-of-the-art mobile app and website design, such as Material Design, App Design, Flat Design, etc.
The Style "Business" is a design style used throughout the business world. It is used whenever you want to transport a clear message with a focus on facts.
The Style "Emotional" uses large, emotional graphics and photographs. It is well known from its use in advertising and brand communications. Use this in connection with very short, precise wordings to achieve maximum impact.